A creative, hands-on designer and consultant with over 30 years’ experience of design practice across a broad range of disciplines. Designed for many well-known consumer brands including P&G, Unilever, Heinz, Boots, Tesco, Sainsbury’s, alongside boutique brands and niche products. Worked within prestigious London design groups at management level, and successfully transitioned to develop own design business. Design advisor to SMEs and start-ups with Essex Innovatoon Programme with particular emphasis on brand identity and new product development.
- All areas of brand identity design across a wide variety of business models
- Packaging design
- New product development
- Strategy, design planning and future proofing
- Identifying added value opportunities
- First-hand experience of developing a business start-up
They’ve said about Carol’s work
On the occasions that Carol has worked for companies I was or am now involved in she has produced some really excellent work, including brand development and design, and execution of marketing collateral and web graphics. National brand level quality! I have no hesitation in recommending Carol for all naming, branding and design opportunities.
Carol has provided us with wonderful design ideas, logos, stationery and web layouts that somehow not only fit the brief, but also our personalities as well. She’s fun and enthusiastic to work with and a delight to be around. It’s worth starting up a new company just to find an excuse to work with her again!
Carol is a highly talented designer who has a clear understanding of her clients’ needs. In my dealings with her she has always displayed a well tuned intuition, commercial realism & pragmatism and exceptionally high standards of delivery.
Carol is fantastic at coming up with ideas, suggestions and bringing creativity to the table when I needed a new logo and branding. Thank you Carol, not only for the ideas, also for providing design concepts so promptly and also answering my questions and queries thoroughly.
Carol is simply wonderful! She has provided such creativity and consideration in all her work for Alton College. I find that Carol works incredibly tirelessly to get results and always pulls something out of the bag. Even when you think you have reached the best design, there is always better to follow. We work so well together and have incredible fun while achieving exceptional results every time! I would recommend her to everyone and thank her from the bottom of my heart for all she has delivered while I have been Marketing Manager at Alton College.
It has been an absolute joy to work closely with Carol over the past two years. The decision had been taken that the St Clare Hospice branding needed to change; how radical to be we weren’t sure, especially as a small, local charity where spending money on branding is typically seen as a waste of money. Carol stood out immediately from the suppliers we considered for her breadth and depth of experience; for her creativity and originality; and the trouble she had taken to understand the hospice sector and show a genuine care for the cause. Our confidence was well-founded. Carol very quickly became an integral part of the project team, working on a web development project as well as branding.
All initial brand concepts displayed artistic flair and imagination and the chosen concept truly captured the essence of who St Clare is and what St Clare does. Her brand solution, combined with her passion, enthusiasm and wisdom, were instrumental in making the journey of radically rebranding a small, local charity, with thumbs up from all key stakeholder groups, a smooth ride!
I would encourage any organisation, large or small, needing to create or develop the branding of their services or products, to get in touch with Carol.
I was introduced to Carol a number of years ago and she has created the brand identity for two businesses I have been involved with. This has undoubtedly helped those companies to grow and gain recognition. Carol took the time to understand every aspect of the business and the ‘bigger picture’ before producing any design work. The final results have been both well considered and beautifully executed. She has recently been assisting in the development of a new business; from the initial thoughts on how the business could be structured, to the visual identity and final launch. Her support and enthusiasm is phenomenal and I cannot recommend her enough.