Cheeky Panda (importers of sustainable tissue paper) joined Essex Innovation Programme as a start-up in March 2016 working with Mentors Graham Broughton and Sarah Brockwell. The company was about to launch a crowdfunding campaign to finance stock acquisition. The company wished to raise brand awareness via PR.
During the course of the eight EIP mentor sessions we carried out the following: completion of a strategic business plan, marketing and PR plan, development of brand, business awards entry, introduction to senior industry buyers as well as advice on ecommerce, IP, trade finance, import and export.
The company started to turnover revenue, secured private finance, won five business awards and currently employs 5 people.
This project was undertaken as part of the Essex Innovation Programme (EIP), funded by Essex County Council. Case Study is published by permission of Essex County Council.